Luis Manuel (Luisma) Barrajón is a highly accomplished sales & marketing executive with extensive experience in the aerospace industry. Currently spearheading the commercial initiatives in the North East & Central US regions and Canada at Airbus Corporate Jets, he has been instrumental in the introduction of the ACJ TwoTwenty and its competitive positioning against established large-cabin business jets. Luisma works directly with private individuals, end customers, corporate flight departments and operators to demonstrate how ACJ aircraft can meet their flight operations requirements.
Previously, he served as the Marketing Director Manager for Airbus Corporate Jets both in Washington DC and in Toulouse, focusing on the North American market and Governmental acquisitions.
His journey with Airbus began in 2012, joining the Marketing division of Airbus Defence and Space in Madrid. During this time, he made notable contributions as a Marketing Analyst for the A330 MRTT and as a Competitive Intelligence Manager, focusing on tanker and surveillance markets.
Luisma holds a Master of Science in Aerospace Engineering from Universidad Politécnica de Madrid with a specialization in Finance Management. He is a firm believer in continuous learning and went on to earn an additional master’s degree in professional development from Universidad de Alcalá.
Luisma is a native Spanish speaker with fluency in English and French. His varied interests encompass traveling, history, fitness, basketball, music and reading. Currently based in Washington, D.C., Luisma's commercial acumen, technical expertise and strategic market insight have positioned him as a key player in Airbus Corporate Jet's expansion efforts in the Americas.
