Mission Statement Revision

TLC Marketing is a culmination of the more than 20 years of experience I've had owning, operating and marketing my own small businesses. Because of my years of experience owning small and unique businesses, I understand more than marketing, I understand business. Over the years, I have learned what it means to operate on a budget. I understand the needs and desires of small business owners to see measurable results from their marketing efforts. I appreciate the importance of working with clients to create marketing plans specifically designed to meet the unique needs of their individual businesses.

I work with business owners and decision makers of professional organizations in many different industries. I understand how important a person's business is to him or her. I know that people can have a sense of pride and accomplishment in building a successful business. I appreciate how important each business decision can be to the total image of the company and the overall success of the business. I love learning about each client's hopes and dreams for the future and genuinely enjoy working with them to make those as much a reality as possible.

I also have the pleasure of working with trade associations to help grow their organizations. Trade associations are different in that they are made up of individual members, often with different goals, target markets and ideas. I enjoy the challenge of combining all of those ideas into a single vision that helps grow the organization by optimizing the value each member receives from its membership.

At TLC Marketing, I thrive on providing effective and efficient marketing options that make sense for your unique organization.

Jim has spent his entire career working in the field of aviation. He has been a private pilot since 1988 and earned his B.S. in Aviation from Florida Institute of Technology. He started his career with a startup aircraft operator, eventually growing to the position of Chief Financial Officer.  The company, STI Aviation, operated three divisions; airline background investigations, an FAA Part 145 repair facility, and aviation-centered government contracting.  Eventually the third division became the bulk of the company’s focus given the growing movement to outsource niche government services.  As a result, his experience included supporting Department of Defense and United Nations projects in Canada, Africa, the Caribbean and South America, along with DoD projects domestically.  STI Aviation evolved through multiple iterations, eventually being absorbed into AAR Corp.

Jim joined AirFleet in 1999, and in 2019 he was appointed President of AirFleet, responsible for strategic planning and overseeing all functions of the company.  Jim is a proud lifetime member of AOPA, EAA, and the Seaplane Pilots’ Association.  He served for 9 years on the Board of Directors of the National Aircraft Finance Association (NAFA), with four terms as President.  He also serves as Chair of the NAFA Education Committee and a Director for the NAFA Foundation, and is a Director and Officer for Alpha Eta Rho’s national office (a 97-year old aviation association with over 65,000 alumni).  Aviation is a family pastime – his wife, Cathy is also a pilot, holding instrument and seaplane ratings.